The all black and red Ram 1500 Limited (RAM)RED Edition is actually a do-gooder, raising awareness for (RED), which fights against medical inequality
As part of its partnership with (RED), Ram has created a very special, black and red model especially for European customers. The Ram 1500 Limited (RAM)RED Edition is a sinister truck built for an uplifting purpose.
Painted a sparkling shade of black, the truck’s exterior is almost entirely monochromatic thanks to the darkened grille surround, headlamp bezels, tow hooks, exhaust tips, mirror caps, and window moldings. In addition, the 22-inch aluminum wheels are also black.
The only color allowed to break through the darkened exterior is red. Present on the badges, the namesake color only draws more attention to itself thanks to its placement against a sea of darkness.
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Inside, the 1500 gets the same treatment. The premium leather bucket seats are finished in black, as is the rest of the cabin, except for the (RAM)RED logos, which, like the outside badges, provide pops of color throughout the interior.
Under the hood, this Ram 1500 Limited is powered by a 5.7-liter Hemi V8 with eTorque mild hybrid technology. It can tow up to 11,310 lbs (5,130 kg), and can haul 1,780 lbs (807 kg) of payload.
The truck was designed to celebrate Stellantis’ partnership with (RED). Founded by Bono and Bobby Shriver in 2006, the organization initially sought to fight AIDS, and works to address the injustices that allow pandemics to thrive.
“RAM is proud to contribute to this partnership. Each Ram 1500 Limited (RAM)RED Edition is part of this significant effort, and this European collaboration with (RED) represents a source of pride for us,” stated Domenico Gostoli, Ram’s European leader.
In addition to the truck, Ram plans to host local events for consumers throughout Europe that seek to support (RED) and its mission.